Making your website easily navigable and congruent with the way the human brain operates will go a long way toward inducing your customer to purchase. April 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Human psychology plays a massive role in determining the kind of experience a visitor to...
Was your branded, Instagrammable pop-up worth it? Your CMO wants to know. April 3, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Why watch a show about the Texas Rangers who caught Bonnie and Clyde when you could track down the infamous couple yourself?Netflix hopes you’ll do both. At...
You know all those Subaru commercials starring, um, dogs? There's a good reason for that. April 3, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. As anyone with even a passing familiarity with car commercials knows, major advertisers play heavily on emotion. Take the Subaru Forester commercial released earlier...
Postcards can't hold much copy but when done right, you'll see your business grow. April 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy...
The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers. April 4, 2019 8 min read Jess (not her real name) is a U.K.-based fashion influencer with 230,000 Instagram followers. She worked...