I do not share the sentiments of those that say digital is merely a marketing ‘channel’, but I do believe that the noise about digital transformation has given rise to some thorny misconceptions. One is that personalisation is somehow the end-game of marketing. The idea...
Laybuy aims to offer a transparent, interest free payment option.The ripple effect emanating from the 2008 global financial crisis continues to be felt in 2019. A decade on, 66% of British people say they do not trust financial institutions to work in the best...
Much of what is written about artificial intelligence (AI) is either hype or a variation on the theme about the robots coming to take all our jobs. However, aside from worrying about the threat of the machines developing self-awareness and Turing tests, what about AI...
According to the Martech 2019 report – a collaboration between four organisations in the sector – 96% of marketers believe martech is necessary for achieving future goals and 91% are planning to increase automated customer interactions by using it. Their enthusiasm does not seem...
Philip Morris is selling life insurance. Yes, that’s right. The 172-year-old cigarette and tobacco giant that sells around $6bn worth of cancer-causing products to over 180 countries every year is making a move into the UK life insurance space. “It’s life insurance for people who...
Watch the news. You'll have all the content you can handle. April 1, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The news of the day is my catalyst for content and idea generation. Without it, I would be stuck in the past, using old techniques to acquire attention...
Being part of the right group can provide you with the connections you need to reach new industries or regions. Find out how to find and join a LinkedIn group that's a perfect fit. April 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from...
The right marketing plan can put any holiday on the map. Are you ready for 'National Nurses Day' in May? April 1, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Do you know how that minor holiday we celebrate todayday -- April Fools’ Day -- began? Probably not; no...
How to use the Internet to create and grow your brand. April 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Brand equity or its value is based on how much profit a brand makes, how strong the brand is in comparison to the competitors and the role that...
Above all, make your content useful to your readers. April 2, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Here’s something you already know: Blogging is an effective way to attract visitors to your website. In fact, you may have heard awesome statistics such as the one from Statista...